FREE LIVE B2B SALES WEBINAR
FREE LIVE B2B SALES WEBINAR
A free live session for anyone responsible for moving B2B buyer conversations forward — without pushing too early or creating unnecessary pressure.
Whether you sell directly or lead people who do, you will learn three practical shifts that help buyers clarify their situation, recognise the value of change and agree a useful next step.
Reserve Your Free PlaceBring one real buyer conversation. Leave with three practical ways to move it forward.
REGISTRATION
When you register, you will receive the webinar confirmation, joining information and The Polar Ice Seller Light eBook by email. The Light eBook is provided to help you prepare for the webinar.
IN 45–50 MINUTES
You can apply these three shifts in your own buyer conversations — or use them as a shared discussion framework with your team.
WHO IT IS FOR
This session is for people who either conduct buyer conversations themselves or are responsible for helping a team conduct them more consistently and effectively.
Relevant for sales professionals, account managers, business developers, consultants, founders and leaders of client-facing teams.
IF YOU WORK DIRECTLY WITH BUYERS
You want buyer conversations to progress without presenting too early, overloading the buyer with information or becoming pushy when the decision slows down.
You will learn how to create greater buyer clarity, connect value to the buyer’s actual situation and agree a next step that feels commercially useful rather than forced.
IF YOU LEAD A SALES OR CLIENT-FACING TEAM
You want your team to handle hesitation more consistently, uncover what matters to each buyer and agree clearer next steps across real sales situations.
The webinar can also help you identify where buyer conversations become inconsistent across a team and which behaviours may be worth developing together.
Bring one current buyer conversation to the webinar and use it as your personal reference throughout the session.
Company-specific webinars, workshops and blended learning formats can be discussed separately after the session.
SESSION MAP
Richard uses practical examples and at least one concrete buyer conversation to connect the principles with real sales situations.
Recognise when more explanation will add hesitation and use questions to understand the situation first.
Translate a feature into value that connects with a requirement the buyer has actually confirmed.
Use clearer decision information to agree a commercially useful next movement without forcing urgency.
REGISTRATION BONUS
Register and receive a concise edition introducing the buyer-focused thinking behind Impact4Sales through practical situations and reflection prompts.
Included free when you register for the webinar.
Reserve Your Free Place
INSTRUCTOR
Founder and instructor of Impact4Sales
Richard D. developed Impact4Sales through practical sales work and classroom training across professional services, technology, logistics and medical technology. His approach combines behavioural awareness, practical communication tools and a structured sales process.
AFTER REGISTRATION
Receive the webinar confirmation and joining information by email.
Receive The Polar Ice Seller Light eBook with your registration. It is designed to help you prepare for the webinar; reading it is optional.
Optionally submit one buyer conversation or sales challenge you would like the webinar to address.
FREE LIVE B2B SALES WEBINAR
Monday, 28 September 2026 · 20:00 Zurich · 19:00 London · 14:00 New York · English · 45–50 minutes
Reserve Your Free PlaceQUESTIONS
Yes. This is a free live Impact4Sales webinar.
No. Participants remain muted. You can contribute through the accompanying chat, and Richard responds to selected questions by voice.
You receive it with your webinar registration. It is designed to help you prepare and reflect on your buyer conversation before the live session, but reading it is optional.
The live session comes first. Any recording will be reviewed before a separate availability decision is made.
