Module 1 + 2 + 3
Lessons 1 - 16
Complete Sales Training Program
Lessons 1 – 16, plus sales skills e-Book: The Polar Ice Seller
The bundled learning path - Module 1+2+3 plus eBook
The Complete Sales Training Program gives you the full Impact4Sales learning path in one coherent online sales training bundle at a discounted price. You receive all three online modules plus The Polar Ice Seller eBook, so the method is explained, practised and reinforced from different angles. The videos give you the visual structure of the concept. The lessons guide you through the communication basics, the practical tools and the full seven-step sales process. The eBook then translates the method into a memorable story with scenes, practice snippets and reflection questions. This combination creates a stronger learning effect than a single format alone. You can watch the modules for clear explanation, use the exercises for skill development and return to the book before or after meetings to refresh the logic. The bundle is especially useful if you want the complete framework rather than isolated techniques. It helps you build a consistent language for selling and gives you material you can revisit whenever a real opportunity requires preparation. The bundled package also includes five downloadable PDF handouts that can be used as practical guidelines and worksheets for your own real business cases.
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together with the eBook at a discounted price of over 31%.
$270.00 instead of $392.00
Why the Complete Sales Training Program creates the strongest learning effect
The complete sales training program is designed as one connected learning path. Module 1 builds the foundation for clearer communication, Module 2 turns that foundation into practical tools for real conversations, and Module 3 brings everything together in the 7-step sales process.
This combination is more powerful than isolated lessons. The modules reinforce each other, the eBook gives the method a memorable story, and the downloadable PDFs help you prepare, write down, practice, and debrief your own sales situations. That makes the bundle the most complete and cost-effective way to learn the Impact4Sales method.
If you want to start with the story first, you can also explore The Polar Ice Seller eBook as a separate entry point.
Module 1 is the foundation of the complete sales training program and focuses on the communication skills that make every later step more effective. The five lessons cover basic communication skills and raise your awareness on how to optimize the role you play as person in a sales conversation. The learnings target your understanding about how you can make an impact, what to do and what to avoid. With the lesson 5 “Responding to change” you learn in detail how you can conduct a discussion to wrap your business partner in a positive mindset by the way you are responding to challenges.
Course Curriculum
- Lesson 1: Success Factors
- Lesson 2: Basic Principles
- Lesson 3: Body Language and Voice
- Lesson 4: Communication Model
- Lesson 5: Responding to Change
Module 2 turns the communication foundation from Module 1 into practical sales tools for real meetings, including positioning statements, question types, question techniques, and active listening. Over four lessons, we are compiling a toolbox you can apply immediately in your next sales meeting. It gives you a clear framework about question types, how to formulate questions and how to listen and manage responses from your business partner. Module 2 contains templates and PDF downloads for your intensified learning. Based on the materials you receive, you create personalized templates that will engrave the knowledge in your brain and develop skills that make you a more sovereign sales person.
Course Curriculum
- Lesson 6: Positioning Statement
- Lesson 7: Question Types
- Lesson 8: Question Techniques
- Lesson 9: Active Listening
Module 3 brings the full method together in the 7-step sales process. It helps you structure preparation, contact, atmosphere, requirements, positioning, objections, agreement, and closing as one connected conversation path. The module covers the complete seven-step process used by the most successful sales veterans on earth. The steps are contact, atmosphere, requirements, positioning, objections, agreement and closure. Each step builds on the last, and each step is an individual lesson. Some are accompanied with PDF downloads for your intensified learning. This sales process gives you the complete picture of how to advance with an efficient structure during a sales meeting. Based on your behavior, you learn how to focus on the person making the purchase. As a result, you will emphatically merge with the flow of making your sale.
Course Curriculum
- Lesson 10: First Contact
- Lesson 11: Atmosphere
- Lesson 12: Requirements
- Lesson 13: Positioning
- Lesson 14: Objections
- Lesson 15: Agreement
- Lesson 16: Closing
The Polar Ice Seller is included in the complete sales training program as a downloadable eBook. It supports the three modules by turning the method into a memorable story with buyer scenes, practice snippets, key takeaways, and reader reflections.
Use it before the lessons to understand the full logic, during the modules to connect the concepts with practical buyer situations, or after the training as a compact reminder for your own sales conversations. Together, the videos, worksheets, and eBook create a complete learning experience instead of a collection of isolated lessons.
Meet your instructor
Richard D. Baron brings Swiss precision, international business experience, and practical sales coaching into the Impact4Sales learning environment. Born and raised in Switzerland, trained in chemistry, and MBA-educated in the United States, he has worked across corporate and entrepreneurial settings in Europe and the USA. His teaching style connects structured sales methods with realistic business situations, so learners can translate each lesson into conversations, preparation, buyer understanding, and better commercial decisions. Read more about your instructor.
