About us
About us
About Impact4Sales
At Impact4Sales, we don’t teach you how to sell a product—we teach you how to connect with people. Our mission is to help sales professionals grow into trusted advisors who build lasting business relationships and close deals with confidence.
“Sales is the only department that directly drives revenue—yet it’s the most undertrained. I created Impact4Sales to fix that. With a background in engineering, psychology, and leadership, I’ve distilled 20 years of hard-earned experience into a practical system that truly works.”
Richard D.
Founder
Our Mission
At Impact4Sales, we are committed to empowering B2B sales professionals and businesses by enhancing their performance, skills, and long-term growth. Our focus is not on pushing products—it's on people. We train salespeople to create real, lasting impact by understanding and serving the person behind every purchase decision.
What We Offer
Impact4Sales provides a comprehensive online training program designed to develop high-performing, independent sales professionals. Our course consists of 16 structured, online sessions, each building on the last to ensure a smooth and powerful learning journey.
Our content is:
Industry-neutral
Applicable across sectors and businesses
Buyer-focused
Prioritizes human connection, not product pitch
Flexible
Learn at your own pace, anytime, anywhere
Practical
Includes tools that are easy to apply in real-world scenarios
Supported
Offers personalized email Q&A and optional 1:1 online coaching
You’ll gain access to a full online video library, unlimited downloads, and a step-by-step system that transforms theory into practice—leading to measurable success in the field.
Why Impact4Sales?
- Master the sales process with clarity and confidence
- Build and apply critical knowledge to real-life skills
- Create win-win scenarios that boost long-term profits
- Reduce burnout and increase job satisfaction
- Become a true business partner to your clients
- A Message from Our Founder
A message from the founder
I’m Richard, founder of Impact4Sales. Thanks for taking a moment to get to know us. Since starting my consulting business in 2004, I’ve experienced the highs and lows of B2B sales firsthand. I’ve seen how often businesses overlook one crucial truth: sales is the only department that directly drives profit—yet it’s frequently under-supported, undertrained, and misunderstood.
Many salespeople are pressured to push products rather than connect with buyers. They lack mentorship, training, and the tools to truly succeed. Sales is not just about persuasion—it’s a people-centered soft skill that requires empathy, discipline, and strategic thinking. But unlike technical subjects, it’s rarely taught well.
That’s why I built Impact4Sales—to close that gap. Our mission is to give every salesperson the knowledge, tools, and confidence to excel in their role, no matter the product, company, or industry.
My own passion lies in serving others and in leading through empathy and awareness. With a background in engineering, economics, psychology, and leadership development, I’ve created this program to give sales teams the training they’ve always needed—but rarely received.
Let’s raise the standard for what it means to be a sales professional. With Impact4Sales, you’re not just learning how to sell—you’re learning how to lead, build trust, and make an impact.
Richard D.
Founder, Impact4Sales